This year I was lucky enough that Trekk, the company I work for, sent me An Event Apart, San Francisco. Participating in day one of the presentations thus far I can honestly say that I have a new enlightened understanding of how important specific design features are to the development cycle - that I often in the past took for-granted. Some of these features that I now have a deeper appreciation for are Typography and UX strategies and how they relate to the success of your service.
Tim Brown - Universal Typography
One of the great things Tim Brown said that really struck me was that Designers need to start building web designs in a browser instead of using a design utility, this way a designer can account for the many issues that the developer will run into when they start their iteration.
Luke Wroblewski - It’s a Write/Read (Mobile) Web
Luke kicked off the afternoon sessions with a very informative presentation on how streamlined UX can drive your web service. Luke showed statistical examples of how creating a better UX for your input process, i.e., web forms, can drive the success of a certain product. He backed up these claims by showing us the mobile user experience of hotels tonight versus the airport WiFi service, Boingo. Biongo used to have a three page input process until they took Luke's advice and streamlined their mobile web form to one page. Now their mobile service usage is up 38%. That is a huge percentage!
All in all, I had a great first day at Event Apart, looking forward to tomorrow!